Customer Lifecycle Tips & Best Practices
in Strategic Consulting Services
Mural Consulting developed the Web-Centric Customer Lifecycle ("WCCL") framework to guide our clients in implementing best-practices to acquire, on-board, and engage web savvy customers.
We call web savvy customers "web-centric" since the web experience is central to how they wish to interact with a business throughout their customer relationship, or "customer lifecycle." Mural has identified 10 key touch points in the web-centric customer lifecycle: search, find, qualify, try, order, activate, manage, support, upsell, and refer. Competency at each of these touch points is essential to cater to the web-centric buyer.
The Web has fundamentally changed the way that customers engage with businesses, products and communities. Customer engagement - deep involvement with your brand - is made possible, and more complex, by this shift in customer behavior.
Mural consulting is pleased to offer a qualified candidates a personalized phone consultation with practical tips and suggestions to maximize your web-sourced revenue. No strings attached!
For more information, use the contact widgets on the left to start the process.
-Steve Ellis Director of Marketing Mural Consulting.
- 1 year ago
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