@hubspot offers a list of B2Bs that really get online marketing. @SteelMasterUSA leads the pack
Hubspot has an informative slideshare - here that lists 15 B2B companies that have enjoyed success through online marketing.
Steel Master USA, a maker of pre-fabricated metal structures has taken Facebook by storm. Here is a B2B with over 8,000 fans.
Their Facebook page gets a lot of attention and really generates excitement around something that a lot of people might not think at first glance is really "cool."
That's the whole strategy. Their energy and presence outside the normal building advertising ecosystem - certainly a high-touch sale, let's them reach customers who would never ordinarily consider one of their solutions. Pre-fabricated buildings are supposed to be purchased for convenience, cost, and a temporary purpose.
Yet, getting in the face of people who are generally in the market for a structure on Facebook, means that Steel Master will be considered with more scrutiny. Sending a 23 page color brochure (which they have) of their solutions might not sway someone as much as a interesting and light video on facebook - or a human-focused story.
Their strategy gets their offering in front of people who would not ordinarily purchase from them. That's a winning online marketing strategy. Great job @steelmasterusa!
- 11 months ago
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