@KISSmetrics shares some 'must read' insights on linking online marketing to offline sales
You can read the post - here. We regularly check in with the @kissmetrics team to listen to some of their insights, and recommend you do the same. This latest post really drives home the fact that online marketing (including social media) are really enabling standard, offline businesses close deals.
While the examples they provide are all in the B2C realm, it is important for B2B marketers to really internalize the successes. Going after certain customer segments - especially long tail segments in the B2SMB space requires a web-centric sales process.
Sales teams, cold calling, and trade shows won't drive profitable revenue from smaller companies or niche offerings. However, properly served via online marketing, these channels can really drive impressive financial results.
In the coming days, we're going to highlight some traditional B2Bs that are really generating profits through a web-based strategy. Stay tuned!
- 11 months ago
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