Recent study proves: Companies are deaf to what people are saying about them.
The annual survey by Alterian has some interesting things to say about how marketers, and it certainly didn't pull any punches - click here
The reality is that too many companies fail to execute a rigorous social media strategy. Social Media has a unique ability to craft an opinion about a brand. This is due to the interconnectedness of the networks and the trust people have in peer-sourced input.
Most companies see 2011 as a growth year for their social media strategy, but don't really know how to execute one. Doing well in the social space isn't just about showing up. Success on Twitter, LinkedIn or Facebook comes from a disciplined approach. Social Media is an endurance race, so - not only do you need the right tactics, you need to keep them going for a long time. Ad hoc efforts never work.
If you want to review your social media strategy, drop us a line!
- 11 months ago
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