@marketingcouk shares a key stat from Nielsen: online video usage is up 45% - what does this mean?
Marketing.co.uk shares some interesting date in their recent post - here. Online video usage is up 45% in the 12 months Jan 10 to Jan 11. The number of viewers, however, was not up much at all. So, the conclusion is that people are watching a lot more video.
Given that video is becoming more and more central to the standard web experience - how are you addressing this in your website?
It is important to use video - even just a slideshare with a voice-over to make your content more compelling. Users are simply not willing or interested to digest large amounts of text. Your customers absorb information in a video-centric way.
This is important in the B2B space particularly where product value propositions can be complex to explain. The folks at Dropbox have no text to explain their product. Instead they rely on a video to do all the talking. Dropbox must be doing something right, they have 4-6 million users. According to Forbes, virtually all of their paying customers are using the tool for work. So, Dropbox would have done better to target them specifically in the demo.
Drop us a line if you want to discuss how you can better reach your customers with an engaging web experience.
- 12 months ago
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